Web Design & Website Development Company

  • Author: Ouabdelkader Mohamed
  • Created on: 2017-02-19
  • Updated on: 2017-02-20

AFA is also a digital web agency for the creation of websites of all types:

  • showcase site ;
  • Dynamic website;
  • Online sales site (also called e-commerce site, online store or merchant site);
  • Institutional site;
  • CMS site;
  • Flash site;
  • Editorial site;
  • Site blog (specifically a WordPress site);
  • Mobile site;
  • Etc.

We are based in Casablanca and we work with clients in Morocco, however if you run a digital web and mobile agency specializing in the creation of websites, mobile applications and custom web development, you can entrust us with a part of your production. Indeed, we work with leaders internationally, including France, our offshore web agency brings their skills to increase their production force while controlling costs.

Our web developers are very rigorous in designing websites. Indeed, they are well equipped and master a whole range of solutions:

  • CMS and CMF: Drupal, Joomla etc. ;
  • Blogs: WordPress site;
  • E-commerce platforms: Magento, Prestashop, etc. ;
  • custom web development .

Our mission is to accompany you in the web world which is very complex during all the phases starting with the generation of good ideas, the choice of the appropriate tools and technologies, via web design, deployment, maintenance and Obviously improving traffic with webmarketing actions.

AFA Web is your privileged digital partner. We offer you excellent service for an unbeatable value.

Why create a website?


Marketing your business online using a website does not cost much unlike other traditional means of communication such as TV or Radio spots. In addition, a website is a durable tool that ensures constant publicity.

For these reasons, a site is a precious channel to privilege when it comes to publishing your offers, products, promotions, events, photos, press releases etc. Easily without paying a penny.

With a site, it is also possible to dematerialize a stock, a thorny process (payment, reservation, ..).

Many fees can be saved with an online platform. Be homo economicus and think profitability!

24 hours a day & 7 days a week

Your website as well as your social accounts are constantly accessible 24/7/365. This becomes significantly more important for e-commerce sites that incorporate online shopping features.

Convenience and Convenience

Nothing more practical than going to a website, searching between the types of pizza available and comparing prices, then placing an order to get delivered. In the absence of a website, you have to move and look for where to park and then enter the store to get a pizza or in the best situations, call by phone, start a long and tedious discussion if by chance the phone Is not occupied.

You can offer your customers several online services such as a support, a FAQ, a reservation system, interactive catalogs with detailed information on products such as price, availability in stock or even designs / colors available, promotions in Courses etc.

Make life easy for your customers and pet them! They will return it to you.

Professional website = more credibility

Everything being equal, an entity (company or organization) without a website is less credible. This feeling became more important in the digital age when everything became more democratic and became cheaper. More and more family entities, small structures and even private individuals are making their way into the digital world.

In a site you can include the address, the access plan, the team, contact details, a professional email address (contact@mon-entreprise.com), testimonials, partners, references, a service Online support etc.

An important point to keep in mind! It is necessary to create a real professional site with a real domain name, not a small web page integrated into a free platform and accessible with a simple subdomain.

Protecting your customer portfolio

The logic is that in order to preserve your customers you should not be absent in the places they frequent often, otherwise your competitors can be present and therefore you sting a few.

Imagine a supermarket where you are absent all the time, while the others regularly make commercial animations and offer promotions. This situation will make you lose your customers and it is exactly the same principle in the world of the web.

Acquisition of new customers

By the same reasoning, go online to conquer new markets and poke customers to your competitors.

Management of e-reputation

If you are not online to talk about you, someone else will take your place and say as you see fit, but not necessarily what goes with your image and strategic positioning. In this case, you will find yourself in an uncontrollable situation that can seriously impact your entity.

It is high time to affirm your presence on the web. Get in touch with your audience to educate and influence them.

Sales and turnover

By the beginning of 2017, the number of Internet users had already exceeded 3.5 billion, and the overwhelming majority had already used a website to:

  • Find routes and contact a company;
  • Search for information about a product, service, brand or offer;
  • Compare prices and testimonials / customer reviews;
  • Make purchases.

In short, consumers navigate the web for information and ultimately make decisions. It is therefore necessary to cross them on the internet during the different phases of their purchasing process.

The web presents a very high potential of turnover and customers to acquire, if you are not, you will miss a big piece of the pie.

Creating a website: the steps of our process

Like any other project, designing a website must follow a rigorous methodology to have a final product that meets the requirements and meets the pre-set objectives.

In a very summary way, we begin a first preparatory stage of analysis and briefing, then we proceed to the production of the website and we close with lacing on line, however you are guaranteed a lasting accompaniment for any extension or maintenance, or even To implement your webmarketing strategy.

Preliminary study

Together we narrow down several variables:

  • the environment ;
  • the competitors ;
  • Your product-market couple;
  • Your target audiences;
  • Your main audience: customers and future users of your website;
  • Some sites you want to use as a source of inspiration;
  • Themes and formats of the content you want to put on line;
  • Your goals;
  • ...

Our goal and to shape a site according to a context, and therefore for each situation we create a customized solution, no fixed sites, we firmly believe that every customer is unique!

Website Design

This is the creation phase of the website itself. This phase is also broken down into several sub-phases that allow for an incremental approach to efficient work and a solid approach.

It is during this stage that we spend most of the time, and we involve the greatest number of people (web developers, web designers, web project managers, web integrators, computer graphics ...).

Following several agency / client design meetings and several internal briefing sessions, we draw up the action plan:

  • We define the functional and technical specifications;
  • We select the list of tools to use;
  • We identify who will be involved;
  • We draw up a detailed functional specification with a preliminary schedule to be followed;
  • And finally we go to the creation of the website.

Web design and graphic design

The objective of this step is the creation of a fairly functional model and fairly faithful to your site hoped that we submit to your validation.

Do not complicate life with different names: sketches, mockups / models, wire-frames, proto¬types or zoning. The main thing for us is to give you a fairly accurate version of the final result without committing much work like the production of "web assets" or the final HTML / CSS / JS integration.

We are just looking for your validation to move on to the next steps.

Now that we have well studied the project and clearly defined the objectives, we begin to prototype:

  • Design the framework of the various web pages and modules;
  • Schematize the site and the big blocks like the sidebards, the menu, the footer ... (zoning);
  • Define the types of content to be produced and the necessary multimedia resources;
  • Specify navigation scenarios and major features;
  • Place highlights such as logo and call-to-actions links.

HTML / CSS / JavaScript integration

This step consists in transforming the validated mock-up into a code that can be interpreted by the browser, namely HTML for the structuring of blocks and contents, CSS for formatting and JavaScript for interactivity.

Depending on the complexity of your needs, we use solutions ranging from CMS to advanced frameworks, via intermediate technologies and tools such as CMF and specific open source web applications.

Several important elements such as responsive design, cross-browser compatibility, performance, security, ergonomics, scalability, maintainability, etc. are considered.

Custom web development

In many cases, we are obliged to design modules, plugins and functionalities from A to Z in order to meet a very specific need, but generally we avoid reinventing the wheel to control costs and delays.

Website upload

Factory Recipe (before delivery)

The development process has been completed, the site is completely finalized from a design point of view, it is time to complete a series of automated and / or manual checks and tests to ensure that the final product is functioning and conforms With the functional and technical specifications defined upstream.

To do this, we try the site in different environments (browsers, resolutions, PCs / laptops / tablets etc.) and we rectify the deviations if necessary.

Customer / User Recipe (after delivery)

It is your turn to test to judge for yourself whether the site corresponds to what was agreed at the start of the initial brief. If you encounter bugs or deviations, you let us know to correct them.


We put your website online on a production server. We choose the most suitable infrastructure and environment for reliable and consistent availability of your site.

We handle all types of accommodation:

  • Shared hosting;
  • Private servers (VPS);
  • Dedicated servers;
  • Cloud servers;
  • Linux servers (Centos, Ubuntu, Debian etc.) and Windows Server.


  • PHP / MySQL;
  • Ruby;
  • Python;
  • Java (Sun / Oracle);
  • ASP .NET (Microsoft);
  • JavaScript (Node);
  • Etc.

We have a good experience in web server administration. Your site will be placed in an enabling, secure and efficient environment.

Follow-up and accompaniment

We remain at your disposal for any other request. We offer several complementary offers such as:

  • The natural referencing of your site so that you can generate your first visits;
  • Support for corrective and scalable maintenance of your site;
  • The setting up of a publication schedule for articles and multimedia content;
  • Etc.

Creating sites of all types

Whatever your need and the type of site you plan to put online, do not hesitate to contact us, we create all kinds of websites by going from simple showcase site to complex e-commerce sites.

CMS / CMF website

CMS and open source CMFs like WordPress, Drupal, Joomla are running millions of sites. They are mature and meet the majority of frequent needs.

We manage your CMS / CMF solution from A to Z, from the conception to the delivery of the finalized site:

  • Installation of the platform;
  • Set up and parameterize the required functionalities;
  • Realization of specific developments in case of need (plugins etc.);
  • Customizing a pre-designed template or creating a template from A to Z;
  • Deployment in a production server.

In the end, you will have your website online and, icing on the cake, you will become totally the owner of your site and have total control over its administration. You will be able to manage it autonomously without having to call us whenever you plan to add an article or modify an image.

To make changes, simply log in to your very intuitive administration panel and start configuring everything you can imagine without practically touching any line of code.

In case of need, we schedule training sessions so that you have an overall view on the handling of the back office.

E-commerce site (also known as online store, online store or merchant site)

If you have a sales business such as B2C or B2B, it is very interesting to allow your customers to place their transactions online.

The advantages are undeniable:

  • Presence on a new distribution channel and access to new local, national and even international markets;
  • Service available 24 hours a day and 7 days a week;
  • Reduction of certain administrative costs;
  • Possibility to dematerialize the stock or reduce it: customers identify products online and order;
  • Improvement of brand awareness and brand image.

We guarantee you an online store faithful to your brand image and very friendly.

We generally work with free, open source, powerful, flexible, scalable, scalable, modular, feature-rich, ergonomic and easy-to-use e-commerce solutions for both BackOffice (administrators) and FrontOffice (clients) operations.

Among the e-commerce platforms we often consider:

  • Magento;
  • PrestaShop;
  • OpenCart;
  • WordPress + WooCommerce;
  • Sylius;
  • E-commerce development.

We analyze your needs carefully to choose the most appropriate solution from the alternatives mentioned above, and we start working to design an ecommerce site with an engaging, ergonomic interactive design and ensuring a pleasant user experience.

The e-commerce platform to be installed and operated will be fully customized to meet your expectations and the tastes of your customers. You will have at the end your online sales site with all the modules and features you will require such as online payment, customer space, online catalog, basket manager, backoffice or administration panel for Manage your e-commerce site etc.

We also offer services after the launch, such as training, secure and optimized web hosting, extending your online store by adding new modules and features, setting up webmarketing campaigns of natural, social And paying in order to bring more traffic convertible into orders.

Think of the idea of ​​offering you a website selling online! Boost your sales by taking advantage of the great potential of the web!

Showcase site

You are a craft company, a family entity, a merchant or a craftsman, you can also have your own interactive, comprehensive and detailed internet business card.

It is very common that a potential customer who knows the name of your entity or the name of one of your brands, uses the internet to do research, if he does not find your site it will make a bad impression.

A showcase site allows you to present your entity in a summary and global way:

  • Activities;
  • Products, services, ranges and brands;
  • Staff;
  • Philosophy, values, vision and mission;
  • History, key figures, accomplishments and achievements;
  • Contact information: address, access map, phone numbers, emails, etc.

Put your virtual business card online, and gain more credibility and visibility. Introduce yourself or present your structure in order to showcase yourself.

Corporate site or corporate site

It can be assimilated to a showcase site because it is also intended to inform and not sell. Nevertheless, an institutional site requires more work and more specialized skills in writing and web design.

The aim is simple and consists in making all relevant information available to all stakeholders:

  • Potential investors need summarized statements (balance sheet, income statement, etc.);
  • Candidates need to consult current job offers, HR policy and how to apply;
  • Journalists expect you to post press releases online;
  • Future partners (suppliers or B2B customers) need to have more information about your products and activities;
  • Non-governmental organizations (NGOs), associations, as well as some influential people want to know the reasons you are advocating besides the creation of financial wealth.

Thanks to an institutional site, you enhance your brand image with all the stakeholders, and you control your reputation on the internet.

Give us your corporate website!

  • We design a design that conveys your values;
  • We set your editorial line;
  • We create your articles neatly and we even call on specialists in your field when needed;
  • We also produce good quality multimedia content such as images and videos.

In the end you will have an institutional site that resembles you, that interests your target audience, that convinces your visitors, and to summarize, a site that allows you to develop and strengthen your brand image.

Editorial site

An editorial site is nothing but a website optimized for the publication of rich content and on a regular basis.

These sites have specific features for:

  • Allow authors and administrators to publish articles with WYSIWYG editors, organize content with a certain taxonomy, customize the appearance of the site, moderate comments, manage the newsletter etc. ;
  • To make it easier for visitors to read the contents offered through an intuitive navigation system (search, breadcrumb, categories, tags etc.), and also have the possibility to interact with the site by posting comments, sharing articles In social networks, and even contribute to writing.

Editorial sites are usually designed with CMS / CMF such as WordPress, Drupal, Joomla etc. They are supposed to be voluminous (tens or even hundreds of articles) and constantly updated. The goal is to produce constantly enticing content.

Our web agency of creation of websites gives you a tailor-made solution, of which you will have entirely the hand on it for a great autonomy. You will manage the publication yourself as you want to improve your SEO natural and also to highlight your expertise in the areas where you intervene.

Flash Site

Although we do not often design sites in Flash, we do so at the request of our customers, especially to meet specific needs.

Flash technology can be justified in certain situations where one seeks to achieve:

  • Complex effects and animations for an offbeat user experience;
  • Flash games;
  • Advanced interactions with the computer (camera, sound, etc.).

Designing a website in Flash is an idea that needs to be studied in depth and further explored because of the disadvantages of Flash.

It makes sense to do the essentials of the site in HTML and use Flash technology for some parts that require a lot of interactivity like:

  • A welcome animation;
  • An interactive slider;
  • A catalog to be flipped with the mouse;
  • A map or animated plan;
  • A demonstration of software or products;
  • Interactive advertising banners;
  • A 3D animation of a complex object;
  • An interactive feature that allows you to configure an online product before you purchase it;
  • Etc.

We have talents in computer graphics, web design and ActionScript to produce the Flash sites and effects you dream of while paying attention to ergonomics and natural referencing.

Why our web agency?

We offer you several advantages that make us a preferred candidate to create your website.

Well-equipped web team

We manage a wide range of web tools, CMS, CMF and e-commerce platforms, as well as several different languages ​​and frameworks to make custom development.

Cheap web site

Web site, dynamic web site, online shop, blog (WordPress site) or CRM application, AFA agence digitale realizes your websites for a good quality / price ratio.

Complete web service

We design sites from A to Z, we exploit open source and we also take projects from other developers to maintain them (security, migration, optimization, correction of bugs) or to apply a redesign such as Updating, extending or adding one or more features.

Ergonomics and accessibility

We take care of the ergonomics of your site by improving its usefulness and usability. Our approach is to implement the best features and make the site user-friendly and easy to use to maximize the user experience.

Cross-browser compatibility

We strive to deliver you a site that works correctly and that is displayed in the same way in all the major browsers namely Google Chrome, Internet Explorer, Firefox, Safari, Opera etc.

All your audience will be satisfied with a pleasant and consistent user experience.

Mobile site or responsive website (inter-terminal compatibility)

We integrate the "Mobile First Design" approach in our methodology to generate a site that fits the various terminals and resolutions, namely tablets, laptops / smartphones and desktops.

Web marketing

AFA is also a webmarketing agency, your website will be strategically designed taking into account many variables such as natural referencing, site optimization for better conversion, integration of social widgets, etc.

Of course, it's just upstream actions, but if you want to gain more visibility, we can offer you more webmarketing campaigns to reach your expected figures.

It is totally useless to be present on the Internet if nobody comes to see your site.

Tailor-made website

We do not have fixed solutions. Certainly, over time we standardize our working methods for better performance, but we do not end up creating mussels of reproduction. Each client is unique, it has its own values, history, convictions, public, personal touch, so you have to bring it all together with a site that resembles it.

Long-term support

We accompany you during all the phases from the generation of ideas to the setting up of your site, and it does not end here, our will is to maintain a win-win relationship that fits in the long term .

There are several parts on which we can accompany you:

  • Digital Marketing ;
  • maintenance ;
  • Extension and evolution of the initial site;
  • Publication of original content;
  • Creation of ancillary applications (mobile applications, social applications, video games and advergames, etc.);
  • Web auditing;
  • CRM, direct marketing and automation;
  • Management of the ereputation;
  • ...

Disclaimer: This article is translated with Google.

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