2 articles for "Communication Hors Média"
By Ouabdelkader Mohamed
2015-12-10 | Direct Marketing
AFA is also a direct marketing, sales promotion and event agency. We cover all Morocco thanks to our extended team, and we manage operational marketing projects from our main office which is based in Casablanca.
We carry out different projects and missions that can be classified in the so-called alternative marketing or below-the-line communication, such as:
Our event agency handles all these marketing field operations from concept elaboration to concrete execution. We adopt a transversal approach to reach as many shoppers as possible in different places, in order to multiply the recall opportunities and arouse the clients' attention.
We act in a huge field that spans from food, to high-tech products (household appliances, telecommunications), and including the health and beauty products. We have also the ability to work in all places where we can deploy impacting field marketing actions (hypermarkets, supermarkets, CHR, streets, markets, shopping centers etc.).
We have the ability to quickly engage multiple profiles such as hosts and hostesses, facilitators etc. throughout Morocco for large-scale direct marketing projects.
The communication campaigns that are made with traditional media and classic advertising tools like TV and radio are characterized by non-optimal targeting, and result in a huge underexploited budget.
By contrast, the operational marketing maximizes targeting thanks to one-to-one communication with the customer and generates faster and guaranteed return on investment. In addition, interaction with consumers allows us to listen and learn more about their needs, purchase inhibitors... it's quite the opposite in TV/radio where the message is unilateral!
Direct marketing also has the advantage of communicating an energetic and creative image of the company and its brands.
Better yet, if the action is well conducted, it may turn into success by generating spectacular buzz and huge virality. Indeed, it is the common outcome with guerrilla marketing actions that are very impactful and that generate significant media relay. The rule of thumb is to incorporate a large dose of originality and choose the suitable place/time and good facilitators for such commercial actions.
More than ever, you need to go on the field to win new customers, instead of being stuck in your office and leave your competitors forge close ties with your own customers. Entrust your offensive projects to a real field marketing agency.
Our dynamic and reactive consulting firm is at your disposal to carry out your event or promotional advertising campaigns from conception to implementation. Our goal is to defend your products by putting them in more prominent areas in relation to your competitors, where your customers and potential consumers are located.
We handle all steps to launch effective, efficient and offbeat communication campaigns, but still in concordance with your overall strategy.
By Ouabdelkader Mohamed
2016-02-23 | Direct Marketing
The AFA operational marketing agency is you ideal incubator of your sales on field. We offer various actions ranging from commercial animation to street marketing, and including sales promotion, external/outsourced sales forces, merchandising and events management. In short, our field of expertise is huge, and on top of that, we work in different business sectors and distribution models.
Our direct marketing agency implements creative sales promotions to break the marketing codes. We respond surely to your goals, but we strive to deliver to your customers unique and unforgettable experience.
The intended goal is to awaken shoppers and arouse their interest vis-a-vis your brand, product or promotion with innovative and efficient marketing actions in the shops and places they frequent.
We offer several different solutions, each optimized for a specific problem:
To meet these needs, we consider the following solutions:
We study your needs from multiple angles, and we design a field marketing solution to activate your brand on a maximum number of contact points. Our goal is to create a broad and sustainable exposure in the most frequented places by your target in order to boost your brand awareness and/or sales.
It is more effective to design an annual plan of operational marketing instead of realizing commercial animations in a sudden way here and there especially without previous organization.
It is noteworthy that over 60% of purchases are decided on the store in an unplanned way. To get more sales, you have to attract shoppers with a prominent showcasing strategy and impactful commercial animations that cannot be unnoticed. In this sense, we offer many in-store marketing solutions:
Operational communication actions and event animation outside the point of sale, must also be part of your direct marketing plan. Among the advantages, we can mention:
It is even more effective to combine operational marketing actions inside and outside the store to:
Among our expertise areas:
The market is increasingly unstable. The need to properly adjust the sales team according to the fluctuations in demand becomes very difficult.
To optimize your business performance and be able to focus on your heart of business, we build and manage an outsourced sales force to allow you to gain greater flexibility and reactivity, and keep costs under control.
The independent traders' cannel and mini-markets still represent a large share in the distribution, especially for fast-moving consumer goods (FMCG).
We help you to reference your products in as many stores as possible, improve their visibility and curry out commercial animations when needed in a list of stores with high potential.
In addition, we collect and feed qualitative information back such as:
To assess your sales team working on field or set a program of continuous improvement and performance management of your sellers, we carry out mystery shopping on place to measure the quality of reception and advice, and also to ensure that your instructions and sales policies have been applied to the letter.
The operational marketing actions require great mobilization of human resources and technical means in a well-organized way, to ensure efficient execution of promotions and event animations.
We handle the entire supply chain and ensure recurring operations such as storage, transport, installation etc.
Finally, the potential that can be offered by the operational marketing is huge, especially if it is compared with respect to the used budget.
Entrust your next event or commercial animation to our direct marketing agency, and enjoy our creative and multidisciplinary expertise. Whatever your product, service, business sector or mode of distribution, we will design an original, optimized and ROI oriented communication campaign, so you can have a respectful and prominent presence in a hostile and competitive environment.