AFA Advisory Blog

In the digital realm, SEO stands as an evergreen source of high-converting traffic, an opportunity too valuable to overlook. But here's the secret: SEO isn't a one-time endeavor; it's a continuous journey. To remain in Google's good graces and prevent the dreaded drop in organic traffic, SEO efforts must never cease.

That's where we come in. We offer a full and comprehensive SEO monthly package tailored to your specific needs and budget. With a clear pricing structure and a commitment to ethical, White-Hat SEO practices, we provide transparent reporting and deliver measurable results. Let's secure your online success together.

We are an SEO agency based in Morocco and we work with clients from different countries like the United States, United Kingdom, Australia, Canada, Germany, France, Netherlands, Sweden, Norway and Singapore.

Please, check our "Essential Monthly SEO Package" at the bottom of this page. If you want a custom package with more services or larger scale, contact us.

Here's a full list of services we can provide to boost your Google rankings.

Website Audit

• Perform a comprehensive SEO audit of your website to identify existing issues, including technical, on-page, and off-page problems.
• Analyze the website's current rankings and organic traffic.
• Explore and assess your current SEO efforts and strategies.

Technical SEO Maintenance

• Regularly monitor and fix crawl errors.
• Fix broken links that may impact the user experience and SEO rankings.
• Increase your site speed.
• Imrpove Core Web Vitals score.
• Implement XML sitemaps and robots.txt.
• Optimize for mobile-friendliness.
• Improve your website security.
• Address duplicate content issues.

On-Page SEO Optimization

• Optimize titles and descriptions for keywords and higher CTR.
• Improve header tags (H1, H2, etc.) for better keyword targeting and reading experience.
• Create and optimize content for targeted keywords.
• Implement schema markup where applicable.
• Ensure proper URL structure and internal linking.
• Optimize images for SEO (image alt attributes, file names, compression).
• Audit and improve content quality and relevancy.

Optimize Website Architecture

• Implement structured data markup (schema.org) and rich snippets for higher CTR.
  Structured data markup help search engines understand your content better and display rich snippets in search results.
  Rich snippets are additional information displayed in search engine results, providing more context to users.
  Implementing rich snippets can enhance click-through rates and improve the visibility of your content.
• Improve website hierarchy and categorization.
• Add navigational widgets for an enhanced user experience.
• Improve menus and URL structure.
• Ensure that all content is easily discoverable and indexable.

Mobile SEO Optimization

• Mobile-first indexing optimization.
• Test across mobile devices to ensure that the website is mobile-friendly and provides a seamless and consistent user experience.
• Inspect different elements like fonts, images, videos, spacing between elements, size of clickable elements like buttons, ...
• Optimize for mobile site speed and performance.
• Mobile-friendly navigation with an intuitive menu and breadcrumbs.

Keyword Research

• Enumerate and inspect the current optimized keywords.
• Identify relevant keywords with a focus on user intent, search volume, competition, and relevance to the business.
• Long-tail keyword optimization.
• Fix some keywords issues like keyword cannibalization, keyword stuffing, keyword research gaps, lack of keyword diversity, ...

Content Creation and Optimization

Develop a content calendar for regular blog posts and updates based on keyword research, events and trending topics.

• Produce high-quality, engaging, and informative content.
• Optimize existing content for keywords and relevancy.
• Content refresh and historical optimization: update outdated existing content to maintain and improve rankings.
• Repurpose your existing content.
• Content diversification: explore different content formats such as infographics, podcasts, videos, ... to expand your content portfolio.
• E-A-T (Expertise, Authoritativeness, Trustworthiness) audit and optimization.
• Ensure content is well-structured and user-friendly.
• Content optimization for Google News and Google Discover.
• Enhance the conversion rate especially for your pivotal content.
• Promote content through social media and email marketing.
• Implement user-generated content mechanisms when necessary to boost engagement and SEO.

Website translation and SEO internationalization

If you want to expand your business to new countries and GEOs, I can translate your website, including everything like menus, widgets, pages, navigational elements, plugins, themes, ...

• Implement hreflang tags to indicate language and regional targeting.
• Set the most optimized localized URLs to separate content for different languages.
• Create a clear site structure for easy navigation to localized content.
• Conduct keyword research specific to your targeted international markets.
• Continuously monitor the performance of your international SEO efforts using analytics tools.

Local SEO

If you business has one or many physical locations or is targeting multiple key locations, I can optimize your local SEO.

• Create and optimize your Google Business Profile listings (formerly Google My Business).
• Create, verify or claim your business listings on various platforms.
• Manage your reputation and online reviews/testimonials to improve trust and credibility.
• Implement location-based schema markup.
• Create unique, high-quality content that is culturally and regionally relevant to your local audiences like news, trends, ...
• Get backlinks from authoritative local websites to boost your site's local authority.
• Build local social media presence to engage with local audiences.

Enhance User Experience (UX) and Site Architecture

• Optimize site navigation and structure for a better user experience.
• Address user experience issues that could affect bounce rates and rankings.
• Enhance engagement metrics.

Off-Page SEO (Link Building), Content Promotion and Outreach

Improve internal links.

Use different white-hat link-building strategies to get high-quality backlinks and build domain authority:

• Influencer Outreach.
• Guest Posting.
• Content Promotion and Content Syndication.
• Social Bookmarking.
• Forum and Q&A Participation.
• Link Reclamation and Broken Link Building.
• Social Media Websites.
• Infographic Submission.
• Press Releases.
• ...

Monitor and disavow toxic backlinks.

Content syndication:
Implement content syndication strategies to expand reach, get backlinks and enhance your reputation, authority and credibility within your niche/industry.
Build relationships with industry bloggers and journalists for potential backlinks and mentions.

Competitor Analysis

• Identify key competitors in your niche.
• Analyze your competitors' SEO strategies, including keywords, content, and backlink profiles.
• Detect strengths and key features in their websites.
• Content Gap Analysis:
  Analyze the content on your website and identify gaps in your content compared to competitors or industry standards.

E-commerce SEO and Conversion Rate Optimization

• Optimize product descriptions and images.
• Implement structured data for product listings, reviews and ratings.
• XML sitemap for products.
• Foster user-generated content like comments and reviews.
• Implement canonical tags for product variants.
• Optimize landing pages and make recommendations to improve your conversion sales funnels.

Social Media Integration

• Look for SEO social media opportunities and implement useful actions.
• Ensure social media signals and sharing features are integrated into the website.
• Ensure that your social media profiles are optimized for SEO.
• Audit your social media signals and their impact on search rankings.

Website Security audit and hardening

Google and other search engines may penalize websites for security vulnerabilities, resulting in lower rankings or removal from search results altogether.

Additionally, it's crucial to note that some infections may not be visible to webmasters but can persist for extended periods. These hidden issues can remain undetected by website owners while being noticed by search engines, potentially leading to severe SEO consequences.

Here are some actions and measures I can implement:

• Scan your website for malware infections and make sure it's not compromised or flagged as a potential security risk.
• Conduct a security audit and harden your website configurations.
• Secure your login and admin pages (strong password policies, two-factor authentication).
• Set up a web application firewall (WAF).
• Monitor and mitigate DDoS attacks.
• Routinely perform malware scans.
• Regularly back up your website data.
• Update your CMS, plugins, themes and server programs to the latest versions.
• Disable unnecessary features in your server and website.
• HTTPS Migration (if not already implemented).

Performance Tracking and Monthly Reporting

• Installing and configuring tracking tools like Google Analytics 4, Google Tag Manager, Google Search Console, ...
• Regularly monitor your website performance using tracking tools and SEO software.
• Report on key performance metrics such as organic traffic, keyword rankings, top movers, conversion metrics, ...
• Provide a detailed monthly SEO report summarizing the work done and the impact on the website's performance.

Essential Monthly SEO Package for $400

• 2 backlinks of high or decent quality per week.
• 2 high-quality, SEO-optimized 1000-word articles per week.
• Research and analyze a batch of 6 to 10 relevant keywords per week, two of which are primary and the others are LSI keywords.
• One security scan per month.
• Conduct one analysis of two main competitors per month and provide insights and recommendations as needed.
• Optimize 2 pages for targeted keywords per week.
• Conduct one full Technical SEO maintenance per month.
• Local SEO (+ $60): get three positive reviews with high ratings per week.
• Provide a detailed report at the end of each month that includes key performance metrics and insights.

AFA is also an offshore digital advertising agency which is based in Morocco, and more precisely in Casablanca. Its main objective is to support you in the setting of your online advertising campaign on Google AdWords, Bing Ads, Yahoo Gemini and other similar SEA/SEM platforms, as well as sponsored links in social and professional networks like Twitter, LinkedIn and Facebook Ads.

We also offer you other formats of sponsored ads such as retargeting (remarketing), affiliate programs and native advertising with some powerful platforms such as Taboola and Outbrain.

Our goal is to attract qualified visitors by exposing them to compelling advertisements at convenient times. This is what allows us to improve the conversion rate and generate a better return on investment.

Our winning formula: the good ad, in the right place and at the right time.

AFA is also a digital agency that specializes in website design, custom web development and website maintenance services of all types:

• Showcase website (also called brochure website)
• Dynamic website
• Ecommerce website (also called online store website or merchant website)
• Institutional or corporate website
• CMS website
• Flash website
• Editorial website
• Blog site (specifically a WordPress website)
• Mobile website
• Etc.

We are based in Casablanca and we work for clients in Morocco, however if you run a mobile and digital web agency which specializes in website design and maintenance, custom web development and mobile app design, you can entrust us a part of your production. Indeed, we work with leaders internationally, including France. Our offshore web agency provides them with the required skills to increase their production force while controlling costs.

AFA netlinking agency (also called Link Building or Backlinking) mobilizes large different skills in SEO teams like the editors, operators of SEO and backlink, bloggers, partners, community managers etc. so you generate backlinks (also called inbound links or back links) good quality while respecting the Google guidelines for ethical SEO.

Our SEO company accompanies you and advises you to improve your web visibility on Google and other search engines (Bing, Yahoo etc.).

We work with clients in Morocco, and also international clients who are looking to outsource their SEO campaigns. Our offshore SEO agency in Morocco (Casablanca) will enable you to achieve your goals with correct budgets.

We guarantee you SEO strategies of quality respecting the charters of search engines, through techniques SEO "White Hat Seo" as opposed to techniques SEO "Hat Black" (Black Hat Seo).

We are well equipped and we constantly follow developments in the field of major search engines and natural referencing.

Your site will be optimized for Google and others, and your traffic and visibility will tangibly improve.

Based on our experience in qualitative studies, after a detailed examination of your research question, we carry out and carry out your qualitative research.

Our methodology is proven, in addition, we manage the whole cycle of the study project, namely:

1. Specification and clarification of the research question and objectives of the study.
2. Definition of the participants' profile.
3. Choice of qualitative data collection methodology: individual interviews, focus group or observation.
4. Recruitment of participants in consumer meetings, interviews or observation sessions if they are not disguised.
5. Preparation of the interview guide, guide of animation or grid of observation by the person in charge, namely: moderator, moderator, qualitative studies, observer etc.
6. Animation, conducting and conducting focus groups, individual interviews or observation sessions.
7. Verbatim transcription (word-for-word) and analysis of audio or video files.
8. Synthesizing data and disseminating reports and recommendations.