AFA Consulting Firm

Market Research

We make all kinds of market research:

• desktop research
• ad hoc quantitative study or barometers
• qualitative research: focus groups, individual interviews and marketing observation
• online survey

We deal with, among others, the following issues:

• customer satisfaction surveys
• usage and attitudes studies
• Image, brand positioning and notoriety studies
• marketing tests (advertising, product, concept etc.)
• shopper and retail study

Operational Marketing

We realize any kind of direct marketing in-store and out-store.

• commercial animation and sales promotion
• experiential marketing and point-of-sale dramatization with advertising materials
• merchandising and planograms management in stores
• general public events
• guerrilla marketing
• street Marketing
• distribution of flyers and samples (sampling)
• external sales force
• mystery shopping

Digital Marketing

We meet all your needs in terms of traffic and visibility, web conversion, retention, engagement and ROI with the following e-marketing solutions:

• social marketing with social networks
• SEO (search engine optimization)
• editorial strategy and content marketing
• sponsored links Google Adwords
• advertising with Facebook Ads
• affiliate marketing
• retargeting (remarketing)
• Google Analytics
• reinforcing loyalty with e-CRM and social CRM
• email marketing and newsletters
• reputation management
• community management

Websites and Mobile Apps

We know how to take advantage of the digital era with web and mobile applications, which are responsive design, optimized for search engines (Google and Bing), enhanced in terms of ergonomics, performance, security, scalability, accessibility and compliant with the W3C standards.

• creating CMS websites with Drupal, Joomla and eZ Platform
• custom web development
• creating blogs with WordPress
• conception of ergonomic web interfaces
• creating online shops with ecommerce applications (Magento and Prestashop)
• social applications and advergames
• web services
• mobile apps
• maintenance of websites

Visual Communication

Our graphic studio will accompany you to effectively meet all your print and graphic design needs with:

• multimedia and motion design: interactive graphics, video editing, flash animation and 3D modeling
• offset and digital printing
• visual identity (logo and graphic charter)
• communication with promotional objects
• graphic design and desktop publishing
• print communication tools: catalog, flyer, brochure, flyer, business card etc.
• POP/IOP and signage: banner, neon sign, advertising totem, roll-up etc.
• packaging design and printing

Professional Training

AFA is also a professional training center.

We provide practical and operational training that meets the workplace requirements.

Our mission is to transfer our hard-earned experience in order to:

• Support companies in their global quest for performance.
• Enable marketing decision makers and web engineers to improve their expertise and thus develop their careers.

We provide inter-company training and customized in-company training following your request.