AFA Advisory Blog provides news, advice, tutorials, tools, tips, tricks, and trends in Marketing, Communication, Commerce, Management, Organization and IT.
By Ouabdelkader Mohamed
2016-12-31 | Direct Marketing
AFA agency sales promotion, sales promotion and field marketing, has built a proven experience of how to approach the act of purchasing and understanding the customer journey.
Following a preliminary meeting with the customer, we design a solid differentiated concept, and we work the different points of contact between your brand and your potential consumers.
Throughout the cycle of a marketing campaign, field marketing or sales promotion, we put in place effective tools to achieve a serious, supervised and measured performance.
Our concern is to make as much as possible of your budget allocated to commercial animation and all kinds of marketing actions on the ground.
By Ouabdelkader Mohamed
2016-12-04 | Sites and Mobile Applications
AFA Advisory is also a mobile agency that ensures the creation of mobile applications.
Our mobile and digital agency performs all mobile application design work and supports the whole process for you, from the early stages of analysis to deployment, launch and promotion.
Our dedicated team of mobile application development will assist you to create effective mobile apps, and to ensure a strong digital presence to strengthen your bond with the public you are targeting.
We work with customers from all over the world. Distance has never been a barrier for us.
By Ouabdelkader Mohamed
2016-12-04 | Web Marketing
Our Agency Inbound Marketing and Communication AFA designed the importance of inbound marketing companions for this, it provides its customers with comprehensive and efficient solutions in this area to enable them to achieve their visibility needs , Traffic, loyalty, commitment and transformation.
If you are looking for more prospects on the web, you are invited to think of inbound marketing as an ideal candidate, and discover its benefits, as well as our expertise and what we can offer you.
By Ouabdelkader Mohamed
2016-02-24 | Web Marketing
The AFA digital web marketing agency has acquired over the years a range of diversified and complete digital marketing services. Whatever your e-marketing strategy or problem, you will surely find a response in our digital agency:
To achieve your web marketing goals, regardless of their nature (high quality web traffic acquisition, retention, engagement, web conversion or transformation etc.), our digital communications agency exploits all the e-marketing tools/solutions and choose those that are best tailored to your specific need.
SEM, SEA, SEO, social media strategy, e-CRM, mobile marketing and other web marketing tools and solutions can create exponential benefits if used in combination and effectively.
For this reason re, we carefully study your brand, your current situation, strategic positioning and orientations to help you in building or enhancing your web presence by setting up a 360 web strategy.
With inbound marketing, we strive to trigger interest among customers to push them to come to your website, rather than looking for them with traditional outbound marketing campaigns.
Video is a powerful marketing tool that should be considered in any strategy of web content. Indeed, a large share of Internet users prefer to see captivating videos rather than reading a tiresome long article.
On the other hand, many experts argue that video marketing will start in 2020 to be the future and privileged form of content marketing.
No matter what business you are, be sure that your target audience is present in some of the major social networks. It is now imperative to get a respectable place in the social world to meet your customers and interact with them.
We offers several services:
The overwhelming majority of Internet users use the search engines Google, Bing, Yahoo etc. Instead of typing directly the web address. To attract such users, you have to be well ranked in the results pages of the above-mentioned search engines.
Here are our digital solutions:
Writing original web content is the most efficient digital marketing strategy that has the longest-lasting beneficial effect. Successful web writing strategy helps us:
Unlike SEO, whose the benefits are generated in the medium to the long term, a PPC or CPM digital campaign is better placed to generate more qualified and immediate visits after starting a business or to support a one-time promotion.
We choose among the billing systems (CPM, PPC / CPC, CPA, etc.) and available platforms those that are most suitable, and then we design your communications campaign to generate traffic and increase your ROI.
We take advantage of web analytics tools that generate detailed and accurate reports to:
Better assess the effectiveness of the different web marketing tools and track the benefits of your digital communications strategy.
Understanding the user and his navigation practices to customize and optimize the web pages and the product offering.
We realize a comprehensive audit of your website, your current web marketing strategy and several other variables to finally establish a general health check-up of your online presence, accompanied by a list of recommendations to be implemented.
We implement CRM tools for a good customer relationship management and marketing campaigns in order to retain customers and increase their added value.
It's a good thing to have a presence on the Internet, but it's still not enough, because it's not only you who talks about your brands and products. Indeed, the Web has become democratic and anyone can say as it pleases about your business. For this reason, it is important to monitor what is said about you on the Internet and react accordingly in order to enhance or protect your image.
Finally, the e-Marketing channel opens new avenues for your growth at a reasonable cost. Entrust your project to an expert web marketing digital agency! We will make good use of the above-mentioned eMarketing tools to boost your business online.
By Ouabdelkader Mohamed
2016-02-23 | Direct Marketing
The AFA operational marketing agency is you ideal incubator of your sales on field. We offer various actions ranging from commercial animation to street marketing, and including sales promotion, external/outsourced sales forces, merchandising and events management. In short, our field of expertise is huge, and on top of that, we work in different business sectors and distribution models.
Our direct marketing agency implements creative sales promotions to break the marketing codes. We respond surely to your goals, but we strive to deliver to your customers unique and unforgettable experience.
The intended goal is to awaken shoppers and arouse their interest vis-a-vis your brand, product or promotion with innovative and efficient marketing actions in the shops and places they frequent.
We offer several different solutions, each optimized for a specific problem:
To meet these needs, we consider the following solutions:
We study your needs from multiple angles, and we design a field marketing solution to activate your brand on a maximum number of contact points. Our goal is to create a broad and sustainable exposure in the most frequented places by your target in order to boost your brand awareness and/or sales.
It is more effective to design an annual plan of operational marketing instead of realizing commercial animations in a sudden way here and there especially without previous organization.
It is noteworthy that over 60% of purchases are decided on the store in an unplanned way. To get more sales, you have to attract shoppers with a prominent showcasing strategy and impactful commercial animations that cannot be unnoticed. In this sense, we offer many in-store marketing solutions:
Operational communication actions and event animation outside the point of sale, must also be part of your direct marketing plan. Among the advantages, we can mention:
It is even more effective to combine operational marketing actions inside and outside the store to:
Among our expertise areas:
The market is increasingly unstable. The need to properly adjust the sales team according to the fluctuations in demand becomes very difficult.
To optimize your business performance and be able to focus on your heart of business, we build and manage an outsourced sales force to allow you to gain greater flexibility and reactivity, and keep costs under control.
The independent traders' cannel and mini-markets still represent a large share in the distribution, especially for fast-moving consumer goods (FMCG).
We help you to reference your products in as many stores as possible, improve their visibility and curry out commercial animations when needed in a list of stores with high potential.
In addition, we collect and feed qualitative information back such as:
To assess your sales team working on field or set a program of continuous improvement and performance management of your sellers, we carry out mystery shopping on place to measure the quality of reception and advice, and also to ensure that your instructions and sales policies have been applied to the letter.
The operational marketing actions require great mobilization of human resources and technical means in a well-organized way, to ensure efficient execution of promotions and event animations.
We handle the entire supply chain and ensure recurring operations such as storage, transport, installation etc.
Finally, the potential that can be offered by the operational marketing is huge, especially if it is compared with respect to the used budget.
Entrust your next event or commercial animation to our direct marketing agency, and enjoy our creative and multidisciplinary expertise. Whatever your product, service, business sector or mode of distribution, we will design an original, optimized and ROI oriented communication campaign, so you can have a respectful and prominent presence in a hostile and competitive environment.
By Ouabdelkader Mohamed
2016-02-22 | Surveys, Polls and Marketing Research
The AFA market research company pursues its overall approach in the marketing research field by offering a wide range of field surveys, marketing tests and data collection methodologies. Our aspiration is to respond to all strategic and operational issues that may arise.
The list of market research studies that is currently mastered and ensured by our marketing research firm is not definitive. In fact, we try to enrich it by integrating other marketing researches.
We collect all kinds of qualitative and quantitative information, primary and secondary, internal (archive files, databases and old surveys) and external (general or specialized information centers, research offices) by field surveys, polls, observatories, panels, omnibus and barometers.
This data collection task is performed by our marketing research firm for our own needs (eg an ad hoc research commissioned by one of our customers) or on behalf of other polling company under subcontracting.
To increase customer value and retention, it's recommended to carry out loyalty and customer satisfaction research in order to:
To study the variables of customers' satisfaction and loyalty, we offer several solutions:
We identify the consumers' behaviors and the attitudes that underlies them to feed the research and development department and be on the lookout for emerging trends and opportunities that can be seized.
These researches and studies are designed to know how does the brand/company behave and how it stacks up against the competition, in order to find possible areas for improvement.
Strengthening the brand image always results in improved customer loyalty or even the possibility of increase product prices without negatively impacting sales volume (brand premium).
A marketing strategy is made for the long term and impacts the entire business life cycle. For this reason, it's recommended to conduct a strategic market research to clarify the way and thus build an effective plan.
These surveys cover operational marketing and specifically the 4Ps:
A good marketing mix plan contributes to the success of the business strategy that targets the medium and long term.
These are surveys that we carry out before and after a communication campaign in order to optimize it prior its launch and to evaluate its impact after its broadcasting.
This type of marketing testing is generally performed upstream of a launch to study the assessments of potential customers vis-à-vis a prototype, and thus measure the success likelihood of the final product.
The pursued aim by marketers is to find an optimal price that maximizes revenue and consistently fits into the overall marketing strategy. For this, we suggest surveys to help you find the right price and ultimately improve your pricing strategy.
These surveys are intended to optimize your distribution policy by choosing the best distribution modes/channels and implantation places. Such studies also allow us to monitor and study the offer on the outlets (shops, supermarkets etc.).
Marketing studies are generally oriented to external stakeholders such as customers, competitors, distributors, suppliers etc. However, more and more companies begin to integrate gradually the marketing approach in their HR policy, in order to study the employees' expectations and assessments as well the employer brand.
Entrust us for your next market research! We will bring you relevant information and operational recommendations. Our goal is to help you make high-stakes strategic marketing decisions and reduce uncertainties and risks.