AFA Advisory Blog

AFA Advisory Blog provides news, advice, tutorials, tools, tips, tricks, and trends in Marketing, Communication, Commerce, Management, Organization and IT.

Sales Promotion and Field Marketing Agency

AFA agency sales promotion, sales promotion and field marketing, has built a proven experience of how to approach the act of purchasing and understanding the customer journey.

Following a preliminary meeting with the customer, we design a solid differentiated concept, and we work the different points of contact between your brand and your potential consumers.

Throughout the cycle of a marketing campaign, field marketing or sales promotion, we put in place effective tools to achieve a serious, supervised and measured performance.

Our concern is to make as much as possible of your budget allocated to commercial animation and all kinds of marketing actions on the ground.

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Mobile Agency

AFA Advisory is also a mobile agency that ensures the creation of mobile applications.

Our mobile and digital agency performs all mobile application design work and supports the whole process for you, from the early stages of analysis to deployment, launch and promotion.

Our dedicated team of mobile application development will assist you to create effective mobile apps, and to ensure a strong digital presence to strengthen your bond with the public you are targeting.

We work with customers from all over the world. Distance has never been a barrier for us.

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Inbound Marketing Agency

Our Agency Inbound Marketing and Communication AFA designed the importance of inbound marketing companions for this, it provides its customers with comprehensive and efficient solutions in this area to enable them to achieve their visibility needs , Traffic, loyalty, commitment and transformation.

If you are looking for more prospects on the web, you are invited to think of inbound marketing as an ideal candidate, and discover its benefits, as well as our expertise and what we can offer you.

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Our Digital Marketing Expertise

The AFA digital web marketing agency has acquired over the years a range of diversified and complete digital marketing services. Whatever your e-marketing strategy or problem, you will surely find a response in our digital agency:

  • Improve my Google ranking.
  • Gain visibility on the Internet.
  • Attract more qualified visitors to my website.
  • Better target customers on the Internet with an advertising campaign.
  • Reduce the bounce rate.
  • Trigger customer engagement in my website and social networks.
  • Implement a customer loyalty strategy.
  • Develop sales of my online store.
  • Optimize online conversion (web transformation or conversion).
  • Increase the return on investment (ROI).
  • Analyze and measure the ROI.
  • Analyze my web audience and my Internet traffic.

To achieve your web marketing goals, regardless of their nature (high quality web traffic acquisition, retention, engagement, web conversion or transformation etc.), our digital communications agency exploits all the e-marketing tools/solutions and choose those that are best tailored to your specific need.

360 digital strategy

SEM, SEA, SEO, social media strategy, e-CRM, mobile marketing and other web marketing tools and solutions can create exponential benefits if used in combination and effectively.

For this reason re, we carefully study your brand, your current situation, strategic positioning and orientations to help you in building or enhancing your web presence by setting up a 360 web strategy.

Inbound marketing

With inbound marketing, we strive to trigger interest among customers to push them to come to your website, rather than looking for them with traditional outbound marketing campaigns.

Marketing video

Video is a powerful marketing tool that should be considered in any strategy of web content. Indeed, a large share of Internet users prefer to see captivating videos rather than reading a tiresome long article.

On the other hand, many experts argue that video marketing will start in 2020 to be the future and privileged form of content marketing.

Social media (SMO)

No matter what business you are, be sure that your target audience is present in some of the major social networks. It is now imperative to get a respectable place in the social world to meet your customers and interact with them.

We offers several services:

  • Community management and social marketing strategy.
  • Create your presence on social networks.
  • Develop your community thanks to community management.
  • Animate your community with social media.
  • Engage your fans with contests and mini games on social networks.
  • Pack SMEs - Create a professional Facebook page for your business.
  • Facebook Pack "Full Digital Marketing".
  • Create, optimize and animate a LinkedIn company page.
  • Create a professional YouTube channel for your business.

SEO web

The overwhelming majority of Internet users use the search engines Google, Bing, Yahoo etc. Instead of typing directly the web address. To attract such users, you have to be well ranked in the results pages of the above-mentioned search engines.

Here are our digital solutions:

  • On-page SEO
  • Off-page SEO (netlinking)

Content marketing and editorial strategy

Writing original web content is the most efficient digital marketing strategy that has the longest-lasting beneficial effect. Successful web writing strategy helps us:

  • To attract qualified traffic to the website.
  • To increase the web rank. Google knows how to detect and thus well position web content with high added-value.

Paid advertisements and sponsored links (SEM)

Unlike SEO, whose the benefits are generated in the medium to the long term, a PPC or CPM digital campaign is better placed to generate more qualified and immediate visits after starting a business or to support a one-time promotion.

We choose among the billing systems (CPM, PPC / CPC, CPA, etc.) and available platforms those that are most suitable, and then we design your communications campaign to generate traffic and increase your ROI.

  • Google Adwords ads
  • Facebook ads
  • affiliate marketing
  • retargeting or remarketing

Website analysis with Google Analytics and other web analytics tools

We take advantage of web analytics tools that generate detailed and accurate reports to:

Better assess the effectiveness of the different web marketing tools and track the benefits of your digital communications strategy.

Understanding the user and his navigation practices to customize and optimize the web pages and the product offering.

Web audit

We realize a comprehensive audit of your website, your current web marketing strategy and several other variables to finally establish a general health check-up of your online presence, accompanied by a list of recommendations to be implemented.

Direct Marketing and CRM

We implement CRM tools for a good customer relationship management and marketing campaigns in order to retain customers and increase their added value.

  • analytical CRM and data mining
  • mobile marketing
  • email marketing and newsletters
  • loyalty with e-CRM and social CRM

E-Reputation management

It's a good thing to have a presence on the Internet, but it's still not enough, because it's not only you who talks about your brands and products. Indeed, the Web has become democratic and anyone can say as it pleases about your business. For this reason, it is important to monitor what is said about you on the Internet and react accordingly in order to enhance or protect your image.

  • e-reputation : digital identity monitoring
  • e-reputation: influence and press relations 2.0

Finally, the e-Marketing channel opens new avenues for your growth at a reasonable cost. Entrust your project to an expert web marketing digital agency! We will make good use of the above-mentioned eMarketing tools to boost your business online.

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Field Marketing Services

The AFA operational marketing agency is you ideal incubator of your sales on field. We offer various actions ranging from commercial animation to street marketing, and including sales promotion, external/outsourced sales forces, merchandising and events management. In short, our field of expertise is huge, and on top of that, we work in different business sectors and distribution models.

Our direct marketing agency implements creative sales promotions to break the marketing codes. We respond surely to your goals, but we strive to deliver to your customers unique and unforgettable experience.

The intended goal is to awaken shoppers and arouse their interest vis-a-vis your brand, product or promotion with innovative and efficient marketing actions in the shops and places they frequent.

We offer several different solutions, each optimized for a specific problem:

  • new products launch
  • market share gains
  • destocking products
  • increasing the average weekly sales
  • increasing the quotient quantities purchased/number of buyers
  • improving the numeric distribution and the weighted distribution
  • penetration of new distribution channels
  • access to a new market
  • creating traffic
  • highlighting and showcasing products
  • stimulation of the shoppers emotional attachment vis-a-vis a trade mark
  • recruiting new customers
  • developing customer loyalty
  • increasing awareness
  • improving the brand image
  • adaptation to a surge of activity
  • attendance/participation to specific events
  • planograms management in stores
  • and many others

To meet these needs, we consider the following solutions:

360 direct marketing strategy

We study your needs from multiple angles, and we design a field marketing solution to activate your brand on a maximum number of contact points. Our goal is to create a broad and sustainable exposure in the most frequented places by your target in order to boost your brand awareness and/or sales.

It is more effective to design an annual plan of operational marketing instead of realizing commercial animations in a sudden way here and there especially without previous organization.

Point-of-Sale Marketing

It is noteworthy that over 60% of purchases are decided on the store in an unplanned way. To get more sales, you have to attract shoppers with a prominent showcasing strategy and impactful commercial animations that cannot be unnoticed. In this sense, we offer many in-store marketing solutions:

  • commercial animation and sales promotion
  • merchandising and planograms management
  • experiential Marketing, point-of-sale dramatization, installing of PLV
  • digitizing the point of sale

Out-store marketing

Operational communication actions and event animation outside the point of sale, must also be part of your direct marketing plan. Among the advantages, we can mention:

  • Reach targets that are difficult to contact.
  • Create loyalty and an emotional attachment to the brand for the long term.
  • Increase sales in the short term, especially when launching a new product or a flash promotion.

It is even more effective to combine operational marketing actions inside and outside the store to:

  • Ensure ubiquitous and consistent communication.
  • Drain and accompany the shopper throughout its way from the outside to inside the store with visibility actions and commercial animation.

Among our expertise areas:

  • general public events
  • guerrilla marketing
  • street Marketing
  • distribution of flyers and samples

External sales force

The market is increasingly unstable. The need to properly adjust the sales team according to the fluctuations in demand becomes very difficult.

To optimize your business performance and be able to focus on your heart of business, we build and manage an outsourced sales force to allow you to gain greater flexibility and reactivity, and keep costs under control.

Local stores and small traders (traditional channel)

The independent traders' cannel and mini-markets still represent a large share in the distribution, especially for fast-moving consumer goods (FMCG).

We help you to reference your products in as many stores as possible, improve their visibility and curry out commercial animations when needed in a list of stores with high potential.

In addition, we collect and feed qualitative information back such as:

  • traders/merchants expectations
  • customer opinions transmitted to the sellers
  • promotional offers applied by the competition
  • the views of customers and sellers about the competition products

Mystery shopping

To assess your sales team working on field or set a program of continuous improvement and performance management of your sellers, we carry out mystery shopping on place to measure the quality of reception and advice, and also to ensure that your instructions and sales policies have been applied to the letter.

Operational and logistical organization

The operational marketing actions require great mobilization of human resources and technical means in a well-organized way, to ensure efficient execution of promotions and event animations.

We handle the entire supply chain and ensure recurring operations such as storage, transport, installation etc.

Finally, the potential that can be offered by the operational marketing is huge, especially if it is compared with respect to the used budget.

Entrust your next event or commercial animation to our direct marketing agency, and enjoy our creative and multidisciplinary expertise. Whatever your product, service, business sector or mode of distribution, we will design an original, optimized and ROI oriented communication campaign, so you can have a respectful and prominent presence in a hostile and competitive environment.

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Our Surveys and Market Research Studies

The AFA market research company pursues its overall approach in the marketing research field by offering a wide range of field surveys, marketing tests and data collection methodologies. Our aspiration is to respond to all strategic and operational issues that may arise.

The list of market research studies that is currently mastered and ensured by our marketing research firm is not definitive. In fact, we try to enrich it by integrating other marketing researches.

Quantitative and qualitative data collection

We collect all kinds of qualitative and quantitative information, primary and secondary, internal (archive files, databases and old surveys) and external (general or specialized information centers, research offices) by field surveys, polls, observatories, panels, omnibus and barometers.

This data collection task is performed by our marketing research firm for our own needs (eg an ad hoc research commissioned by one of our customers) or on behalf of other polling company under subcontracting.

Customer loyalty and satisfaction surveys

To increase customer value and retention, it's recommended to carry out loyalty and customer satisfaction research in order to:

  • Discover and analyze the sources and satisfaction/dissatisfaction indicators.
  • Determine the proportion of customers who return and/or recommend the product.
  • Quantify the satisfaction / dissatisfaction of clients on the dimensions of the product offering.

To study the variables of customers' satisfaction and loyalty, we offer several solutions:

  • customer satisfaction survey
  • CRM and loyalty study
  • loyalty survey with the Net Promoter Score (NPS) indicator

Usage and attitudes studies (U & A)

We identify the consumers' behaviors and the attitudes that underlies them to feed the research and development department and be on the lookout for emerging trends and opportunities that can be seized.

Notoriety, image and brand positioning surveys

These researches and studies are designed to know how does the brand/company behave and how it stacks up against the competition, in order to find possible areas for improvement.

Strengthening the brand image always results in improved customer loyalty or even the possibility of increase product prices without negatively impacting sales volume (brand premium).

  • notoriety survey
  • brand image survey and positioning statement review

Strategic marketing studies

A marketing strategy is made for the long term and impacts the entire business life cycle. For this reason, it's recommended to conduct a strategic market research to clarify the way and thus build an effective plan.

  • segmentation study of clientele
  • observation and competitive study

Marketing mix studies

These surveys cover operational marketing and specifically the 4Ps:

  • product Policy
  • pricing policy
  • distribution policy (The 3rd P stands for place)
  • communication policy (the 4th P stands for promotion)

A good marketing mix plan contributes to the success of the business strategy that targets the medium and long term.

Advertising tests and studies to optimize communication

These are surveys that we carry out before and after a communication campaign in order to optimize it prior its launch and to evaluate its impact after its broadcasting.

  • advertising pre-test
  • advertising campaign statement review (advertising post-test)

Marketing studies and tests of the product offering

This type of marketing testing is generally performed upstream of a launch to study the assessments of potential customers vis-à-vis a prototype, and thus measure the success likelihood of the final product.

  • concept test
  • product test
  • packaging test

Price studies

The pursued aim by marketers is to find an optimal price that maximizes revenue and consistently fits into the overall marketing strategy. For this, we suggest surveys to help you find the right price and ultimately improve your pricing strategy.

  • prices test
  • psychological pricing study

Distribution and geomarketing studies

These surveys are intended to optimize your distribution policy by choosing the best distribution modes/channels and implantation places. Such studies also allow us to monitor and study the offer on the outlets (shops, supermarkets etc.).

  • implementation study and catchment area analysis
  • shopper and retail study
  • mystery shopper
  • opportunity and feasibility of online sales study

Web studies

  • website satisfaction survey
  • website audit
  • UGC study and analysis
  • survey with online questionnaire

Human resource studies

Marketing studies are generally oriented to external stakeholders such as customers, competitors, distributors, suppliers etc. However, more and more companies begin to integrate gradually the marketing approach in their HR policy, in order to study the employees' expectations and assessments as well the employer brand.

  • social barometer
  • image employer statement review
  • employee satisfaction survey

Entrust us for your next market research! We will bring you relevant information and operational recommendations. Our goal is to help you make high-stakes strategic marketing decisions and reduce uncertainties and risks.

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